Welcome Speech

• Mr.Paruj Daorai, President of DAAT

Thailand Digital Advertising spend 2022: first half actual numbers, full-year forecast, and recent findings

• Mr. Rajsak Asawasupachai, Managing Director – IPG Mediabrands Digital / Matterkind and committee of DAAT
• Ms. Pacharee Permvongusawa,  General Manager - Publicis Media and committee of DAAT
• Mr.Chanchai Pongsanan, Head of Performance Marketing & Head of Digital Investment, Dentsu and Committee of DAAT
• Nongnoot Poungpong (Moderator),  Head of Brand Strategy/CX/Innovation, Qualitative ,Kantar Insight

Thailand’s latest digital trends

• Anan Teerabruranapong, Vice Executive Data & Innovation Director , Data First and Vice President of DAAT
• Paruj Daorai, CEO, Publicis Groupe, Thailand and Presiden of DAAT
• Supalurk Tangcharoensiri, Managing Director, Reprise Digital
• Sorada Sonprasit (Moderator), CEO, Publicis Groupe, Thailand and committee of DAAT

Indusry Goes Green

• Dominic Barnard, Head of Programmatic APAC, GroupM

Measure the Unmeasurable

• Sittipong Sirimaskasem, CEO, Creative Talk

Luncheon

Effectiveness in the Real Business

• Rawit Hanutsaha, CEO, Srichand

Zero- Wasted Planning (Precision-targeting)

• Lalit Kanvivatchai, Head of Strategy, Publicis Media Thailand

Data and platform in next digital era

• Kasidis satangmongkol, Founder of DataRockie
• Oranuch Lerdsuwankij, Co-founder Techsauce
• Sutirapan Sakkawatra, Chief Marketing Officer, SCBX
• Chanaya Lauhabandhu (Moderator), Co-Founder and Client Service Director, 3DS Interactive Co.,Ltd.

Because The Future of Marketing Matters

• Mindy Sarika, Director, Accounts - Southeast Asia, The Trade Desk
• Jaroonrat Mekhaphu-ti, Senior Advertising Solutions Manager, True Digital Group
• Ben Chavengsaksongkram, Director of Programmatic - Omnicom Media Group Thailand
• Nont Ratthaphong (moderator), Business Development Director – Thailand, The Trade Desk

Digital Disruption with E-commerce Enabler

• Usara Subhongsang, Head of Marketing Communication Tarad.Com Group & Pay Solutions

The Underdog Creativity

• Dr.Chakrapol Chandavimol, General Manager , Nanyang Marketing

Welcome Speech

• Paruj Daorai,  President of DAAT

Thailand Digital Advertising spend 2022: first half actual numbers, full-year forecast, and recent findings Live from main conference room

• Rajsak Asawasupachai, Managing Director – IPG Mediabrands Digital / Matterkind and committee of DAAT
• Pacharee Permvongusawa, General Manager - Publicis Media and committee of DAAT
• Chanchai Pongsanan, Head of Performance Marketing & Head of Digital Investment, Dentsu
• Nongnoot Poungpong (Moderator), Head of Brand Strategy/CX/Innovation, Qualitative ,Kantar Insight

Idea that wins the heart of capital

• Prab Laoharoajanphan, Communication Director For Mr. Chadchart Sittipunt’s Bangkok gubernatorial election campaign

"How an idea became Grand Prix winner at Cannes Lions 2022” The story of One House (to safe many).

• Andy Fergusson, Executive Creative Director, Leo Burnett Australia.

Luncheon

Creative Collaboration of Brand & Consumer with NFT

• Titipun Tubthong, ECD, Brilliant & Million

Idea that creates engagement of community

• Nat Klinmalee (Farose), Farose & Farose Podcast Channel
• Natathan Saengchai, Podcast Station Director, Salmon Podcast (Untitled Case)
• Sunard Thanasanaksorn (Moderator), CEO, Rabbit's Tale

Best of Adman 2021 "วิชาชีวิต"

• Methavajee Sarakune, CEO, Inside the Sandbox

Idea behind effective campaign 2022

• Dove #LetHerGrow
  Panipak Siriratanachaikul, Senior Brand Manager, Dove
  Patt Nitikarn, SVP, Strategy, Edelman


• ห่านคู่ จดหมายถึงคนธรรมดา
  Anongnart Patarawuttipong, Strategic Planner, Glow Story

• Five Star : Quality Time, Again
  Arm Buddhaphol, Creative Director, Rabbit's Tale

“Effect ถีบ or Effect ตีบ” อยากรู้ต้องมาดูเอง

• Park Wannasiri, Chief Creative Officer , Wunderman Thompson
• Thasorn Boonyanate, Chief Creative Office , BBDO Bangkok
• Thanasorn Janekankit, Chief Creative Officer , CJ WORX
• Pongpiti Phasukyud (Moderator), Founder of Ad Addict

Welcome Speech

• Paruj Daorai,  President of DAAT

Thailand Digital Advertising spend 2022: first half actual numbers, full-year forecast, and recent findings Live from main conference room

• Rajsak Asawasupachai,  Managing Director – IPG Mediabrands Digital / Matterkind and committee of DAAT
• Pacharee Permvongusawa,  General Manager - Publicis Media and committee of DAAT
• Chanchai Pongsanan,  Head of Performance Marketing & Head of Digital Investment, Dentsu
• Nongnoot Poungpong (Moderator),  Head of Brand Strategy/CX/Innovation, Qualitative ,Kantar Insight

Unlocking the power of data into sales

• Kritsana Ngarmsom , Head of Business ,The 1 , Central Group

Grow with Mobile Ecosystem, Engage the right audience at the right moment

• Lyu Ke, Device Ecosystem Development & Operations Thailand Director , Huawei
• Napat Ratanapintha, Head of Huawei Ads Thailand.

Enhance Marketing Effectiveness with Technology

• Jittipong Loespradit, Founder, Martech Thailand
• Chaiyapong Lapliengtrakul, CEO, PAM Marketing Automation
• Eakchai Parichatikanon (Moderator), CEO, Winter Egency and Comittee of DAAT

Luncheon

The future of OTT advertising

• Kanokporn Prachayaset, Chief Commercial Officer and Country Manager of WeTV Thailand, Tencent (Thailand)
• Nont Ratthaphong, Business Development Director – Thailand, The Trade Desk
• Kengkat Tanhasaitong, SAVP Online Commercial, One31

How to do marketing in Cookie-less World?

• Sunil Naryani, Chief Product Officer ,Dentsu International - APAC

SuperApp Advertising

• Dave Yang, Regional Head of Brand Engagement, GrabAds

2022 Mobile App Market Insights & How To Accelerate Success with CTV marketing

• Manish Wali, Head Of Inside Sales, APAC, Adjust

FUTURECASTER: AN AUDIENCE-FIRST LENS TO MEDIA INNOVATION

• Albany Woo, Chief Data and Analytics Officer, Asia Pacific Initiative

DX : Transform your business into the next level

• Yusuke Miyabe, Deputy General Manager Global Business Transformation Division & Asia DX Strategy Division , Hakuhodo International
• Michihiko Suganuma, Executive Officer, Head of Global Business Group at D.A.Consortium General Manager, Asia DX Strategy Division , Hakuhodo International

Welcome Speech

• Paruj Daorai,  President of DAAT

Thailand Digital Advertising spend 2022: first half actual numbers, full-year forecast, and recent findings Live from main conference room

• Rajsak Asawasupachai, Managing Director – IPG Mediabrands Digital / Matterkind and committee of DAAT
• Pacharee Permvongusawa, General Manager - Publicis Media and committee of DAAT
• Chanchai Pongsanan, Head of Performance Marketing & Head of Digital Investment, Dentsu
• Nongnoot Poungpong (Moderator), Head of Brand Strategy/CX/Innovation, Qualitative ,Kantar Insight

Panel discussion : Re-imagining Brands in the Web 3 Era

• Woraphot Tharasiriskul, CTO, J Ventures
• Polpat Songthamjitti, Lead Branding & Marketing, WIRTUAL
• Marut Chumkuntod, CEO, Veraverse
• Warachaya Urupongsa (Moderator), Chief Digital Officer, MCFIVA (Thailand)

Meta Meets the Future : Stepping into the metaverse

• Ms.Rujiraj Udayasen, Agency Partner, Meta Thailand
• Mr.Thanaroj Taengkhem, Agency Solutions Manager, Meta Thailand

Luncheon

Enhancing Omnichanel Opportunities through addressability

• Sorawut Artamaprasongsa, Head of Product , Xaxis Thailand
• Charinya Yimsong, Director Investment , Mindshare Thailand

How to reach premium consumer segment with data.

• Sarun Chinsuvapala, Head of Marketing , Purple Ventures Co., Ltd. (Robinhood)

Future of MarTech

• Sitthinunt Pholvisutsak, Owner of Content Shifu

How to ignite marketing success through Corporate Innovation

• Dr.Supachai Parchariyanon, CEO and Co-founder, RISE

Metaverse for Marketing

• Nattasate Trithipcharoenchai, CEO & Co-Founder at Brandverse

Personalization in Super Apps Business

• Sarun Chinsuvapala, Head of Marketing , Purple Ventures Co., Ltd. (Robinhood)
• Nuttapon Muangtum, Founder of การตลาดวันละตอน (Page : Everydaymarketing)
• Sam Tanskul, Head of Innovation at Krungsri Consumer , Krungsri
• Rungsun Promprasith, CEO , QueQ
• Suthawal Prasongdee, Head of Business Development , LINE MAN Wongnai
• Anan Teerabruranapong (Moderator), Vice Executive Data & Innovation Director , Data First and Vice President of DAAT

Opening

How to make marketing sexier & 5 Steps to start Data Marketing

Data Exploration & Utilization

Workshop: Data Marketing Simulation Game (3 rounds)

Wrap-up