Agenda

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09.00 - 09.30

Welcome Speech

  • Mr.Paruj Daorai, President of DAAT
09.30 - 10.30

Thailand Digital Advertising spend 2022: first half actual numbers, full-year forecast, and recent findings

  • Mr. Rajsak Asawasupachai, Managing Director – IPG Mediabrands Digital / Matterkind and committee of DAAT
  • Ms. Pacharee Permvongusawa,  General Manager - Publicis Media and committee of DAAT
  • Mr.Chanchai Pongsanan, Head of Performance Marketing & Head of Digital Investment, Dentsu and Committee of DAAT
  • Dr.Arpapat Boonrod (Moderator), CEO, Kantar Thailand, Insights Division
10.30 - 11.30

Thailand’s latest digital trends

  • Anan Teerabruranapong, Vice Executive Data & Innovation Director , Data First and Vice President of DAAT
  • Dr. Sora Kiatkanarat, CEO, IPG Mediabrands
  • Narin Yenthanakorn, COO, IDAC Bangkok and committee of DAAT
  • Sorada Sonprasit (Moderator), CEO, Publicis Groupe, Thailand and committee of DAAT
11.30-12.00

Indusry Goes Green

  • Dominic Barnard, Head of Programmatic APAC, GroupM
12.00-12.30

Measure the Unmeasurable

  • Sittipong Sirimaskasem, CEO, Creative Talk
12.30 - 13.30

Luncheon

13.30-14.00

Effectiveness in the Real Business

  • Rawit Hanutsaha, CEO, Srichand
14.00-14.30

Zero- Wasted Planning (Precision-targeting)

  • Lalit Kanvivatchai, Head of Strategy, Publicis Media Thailand
14.30 - 15.30

Data and platform in next digital era

  • Kasidis satangmongkol, Founder of DataRockie
  • Oranuch Lerdsuwankij, Co-Founder of Thumbsup
  • Sutirapan Sakkawatra, Chief Marketing Officer, SCBX
15.30 - 16.15

TBC

  • Representative form The Trade Desk
16.30-17.00

Digital Disruption with E-commerce Enabler

  • Usara Subhongsang, Head of Marketing Communication Tarad.Com Group & Pay Solutions
09.00 - 09.30

Welcome Speech

  • Paruj Daorai,  President of DAAT
09.30 - 10.30

Thailand Digital Advertising spend 2022: first half actual numbers, full-year forecast, and recent findings Live from main conference room

  • Rajsak Asawasupachai, Managing Director – IPG Mediabrands Digital / Matterkind and committee of DAAT
  • Pacharee Permvongusawa, General Manager - Publicis Media and committee of DAAT
  • Chanchai Pongsanan, Head of Performance Marketing & Head of Digital Investment, Dentsu
  • Dr.Arpapat Boonrod (Moderator), CEO, Kantar Thailand, Insights Division
10.30 - 11.30

Idea that wins the heart of capital

  • TBC
11.30 - 12.30

Idea that flows through entire customer journey

  • TBC
12.30 - 13.30

Luncheon

13.30 - 14.00

Creative Collaboration of Brand & Consumer with NFT

  • Titipun Tubthong, ECD, Brilliant & Million
14.00-15.00

Idea that creates engagement of community

  • TBC
15.00-15.30

Best of Adman 2021 "วิชาชีวิต"

  • Methavajee Sarakune, CEO, Inside the Sandbox
15.30-16.30

65 - Five Star : Quality Time, Again

  • Anongnart Patarawuttipong, Strategic Planner, Glow Story
  • Arm Bhuddaphol, Creative Director, Rabbit's Tale
16.30 – 17.30

Idea for digital creative, what’s next?

  • Representation from creative agencies
09.00 - 09.30

Welcome Speech

  • Paruj Daorai,  President of DAAT
09.30 - 10.30

Thailand Digital Advertising spend 2022: first half actual numbers, full-year forecast, and recent findings Live from main conference room

  • Rajsak Asawasupachai,  Managing Director – IPG Mediabrands Digital / Matterkind and committee of DAAT
  • Pacharee Permvongusawa,  General Manager - Publicis Media and committee of DAAT
  • Chanchai Pongsanan,  Head of Performance Marketing & Head of Digital Investment, Dentsu
  • Dr.Arpapat Boonrod (Moderator),  CEO, Kantar Thailand, Insights Division
10.30 - 11.00

TBC

  • Kritsana Ngamsom, Head of Business ,The 1 , Central Group
11.00 - 11.45

  • Lyu Ke, Device Ecosystem Development & Operations Thailand Director , Huawei
  • Napat Ratanapintha, Head of Huawei Ads Thailand.
11.45- 12.30

Enhance Marketing Effectiveness with Technology

  • Jittipong Loespradit, Founder, Martech Thailand
  • Chaiyapong Lapliengtrakul, CEO, PAM Marketing Automation
  • Eakchai Parichatikanon (Moderator), CEO, Winter Egency and Comittee of DAAT
12.30 - 13.30

Luncheon

13.30 - 14.45

The future of OTT advertising

  • Kanokporn Prachayaset, Chief Commercial Officer and Country Manager of WeTV Thailand, Tencent (Thailand)
  • TBC, The Trade Desk
  • Kengkat Tanhasaitong, SAVP Online Commercial, One31
14.45 - 15.30

How to do marketing in Cookie-less World?

  • Sunil Naryani, Chief Product Officer ,Dentsu International - APAC
15.30 - 16.00

SuperApp Advertising

  • Punnada Leung-Aram, Country Head, GrabAds Thailand
16.00 - 16.30

  • April Tayson, Regional Vice President for Southeast Asia and India, Adjust
  • Kapil Blonde, Market Evangelist, Adjust
16.30 – 17.00

Future Caster - level of development, Digital Transformation

  • Albany Woo, Chief Data and Analytics Officer, Asia Pacific Initiative
17.00 -17.30

DX : Transform your business into the next level

  • Yusuke Miyabe, Hakuhodo International - ASEAN
  • Michihiko Suganuma, DAC - ASEAN
09.00 - 09.30

Welcome Speech

  • Paruj Daorai,  President of DAAT
09.30 - 10.30

Thailand Digital Advertising spend 2022: first half actual numbers, full-year forecast, and recent findings Live from main conference room

  • Rajsak Asawasupachai, Managing Director – IPG Mediabrands Digital / Matterkind and committee of DAAT
  • Pacharee Permvongusawa, General Manager - Publicis Media and committee of DAAT
  • Chanchai Pongsanan, Head of Performance Marketing & Head of Digital Investment, Dentsu
  • Dr.Arpapat Boonrod (Moderator), CEO, Kantar Thailand, Insights Division
10.30 - 11.30

Panel discussion : Re-imagining Brands in the Web 3 Era

  • Woraphot Tharasiriskul, CTO, J Ventures
  • Polpat Songthamjitti, Lead Branding & Marketing, WIRTUAL
  • Marut Chumkuntod, CEO, Veraverse
  • Warachaya Urupongsa (Moderator), Chief Digital Officer, MCFIVA (Thailand)
11.30-12.15

Meta Meets the Future : Stepping into the metaverse

  • Ms.Rujiraj Udayasen, Agency Partner, Meta Thailand
  • Mr.Thanaroj Taengkhem, Agency Solutions Manager, Meta Thailand
12.30 - 13.30

Luncheon

13.30 - 14.30

How to ignite marketing success through Corporate Innovation

  • Dr.Supachai Parchariyanon, CEO and Co-founder, RISE
14.30 - 15.00

Future of MarTech

  • Sitthinunt Pholvisutsak, Owner of Content Shifu
15.00 - 15.30

Enhancing Omnichanel Opportunities through addressability

  • Sorawut Artamaprasongsa, Head of Product , Xaxis Thailand
  • Charinya Yimsong, Director Investment , Mindshare Thailand
15.30 - 16.30

Metaverse for Marketing

  • Nattasate Trithipcharoenchai, CEO & Co-Founder at Brandverse
16.30 – 17.30

Personalization in Super Apps Business

  • Sarun Chinsuvapala, Head of Marketing , Purple Ventures Co., Ltd. (Robinhood)
  • Nuttapon Muangtum, Founder of การตลาดวันละตอน (Page : Everydaymarketing)
  • Sam Tanskul, Head of Innovation at Krungsri Consumer , Krungsri
  • Rungsun Promprasith, CEO , QueQ
  • Suthawal Prasongdee, Head of Business Development , LINE MAN Wongnai
  • Anan Teerabruranapong (Moderator), Vice Executive Data & Innovation Director , Data First and Vice President of DAAT
13:30 – 13:40

Opening

13:40 – 14:15

How to make marketing sexier & 5 Steps to start Data Marketing

14:15 – 14:30

Data Exploration & Utilization

14:30 – 16:15

Workshop: Data Marketing Simulation Game (3 rounds)

16:15 – 16:30

Wrap-up