About us

Digital advertising across the world are growing continuously for over 10 years until now. Group of people in advertising, including brand owners are seeing the importance of digital media as one of the main media for marketing to target groups particularly in Thailand.

Group of Digital Media Advertising Companies, recognize the importance of this new media and visibility to future growth. This includes knowledge - creativity, advertisers are able to support the digital advertising is step forward in the future. As well as to provide a digital advertising all agencies and advertisers have the same direction in digital advertising management to benefit the company, industry and consumers.

5th of DAAT Digital Day,
is the force that ignites ideas, inspiration and long-lasting relationships. It's the catalyst that brings the people of an entire digital industry together for 1 day and leaves them energized for the year ahead.

Speaker

Siwat Chawareewong
Chief Executive Officer, GroupM Thailand and President of DAAT
Emma Scales
Managing Director APAC, Publicis Sapient
Symon Hammacott
Executive Creative Director, Publicis Sapient Japan & SE Asia
Anthony Chelvanathan
Senior Vice President, Creative Director, Leo Burnett Canada
Pieter-Jan de Kroon
Managing Partner, MediaDonuts
Arvinder Gujral
Managing Director SEA, Twitter
Aimme Sitthisenee
Country Head Thailand, MediaDonuts Thailand
Gabriel Tan
Chief Product Officer, Nasmedia (Thailand)
Ran Buck
Global Senior Vice President, Taboola
Sea Yen Ong
Regional Head of Adsales, Spotify
Isriya Paireepairit
Co-founder of Brand Inside
Rassarin Arunittiwit
Co-Founder of Brand Buffet
Oranuch Lerdsuwankij
Chief Executive Officer & Co-Founder of Techsauce and Co-Founder of Thumbsup
Jeremiah Pitakwong
Managing Director–Living and Executive Director–Living, Amarin Printing And Publishing PCL.
Natthanathorn Ford
Managing Director-New Media, Amarin Printing and Publishing PCL
Rarin Utakapan Punjarungroj
Group Chief Executive Officer, Amarin Printing and Publishing PCL
Dr.Piyabutr Bunaramrueang
Faculty of Law, Chulalongkorn University
Dr.Arpapat Boonrod
Chief Executive Officer, Kantar Thailand, Insights Division
Rajsak Asawasupachai
Digital Business Director, IPG Mediabrands and Committee of DAAT
Narin Yenthanakorn
Chief Operating Officer, I-DAC (Thailand) and Committee of DAAT
Chaiyapong Lapliengtrakul
Chief Executive Officer, 3DS Interactive
Asawin Phanichwatana
Executive Creative Director, GREYnJ UNITED
Damisa Ongsiriwattana
Co-Founder and Executive Creative Director, SOUR Bangkok
Surachai Puthikulangkura
Chief Executive Officer &Founder Illusion, Bangkok
Paruj Daorai
Managing Director, Digitas Bangkok and Committee of DAAT
Pacharee Permvongusawa
Business Unit Head - Digital, Publicis Media and Committee of DAAT
Chris Jordan
Head of Data and Audiences, Asia and India, Salesforce
Chak Ming Fai
Head, Solution Consulting, Adobe Southeast Asia
Asama Kulvanitchaiyanunt, Ph.D
Data Scientist & Co-Founder, Coraline
Jatemerin Jatelaveechote
SVP - Digital Marketing, Design and Activation, Allianz Ayudhya Assurances PCL.
Thithan Chareonthong
Commercial Lead, Media, The Nielsen Company
Miranda Dimopoulos
Regional CEO ,IAB Southeast Asia & India Limited
Suresh Mylavarapu
Regional Channel Lead, SEA, Data Platforms, Google
Ariyawat Juntaratip
Executive Creative Director ,The Leo Burnett Group Thailand
Rojana Chuasakul
Founder & Chief Creative Officer, Storyteller Bangkok
Ng Kok Jong
Ad Cloud Specialist, Adobe Southeast Asia
Parames Prichayangkun
Managing Director, Seen Digital Co., Ltd.
Ekaraj Panjavinin 
Managing Director of Digital Solutions, True Digital Group 
Norasit Sitivechvichit
Chief Commercial Officer (CCO), LINE Thailand
Anuwat Wichiennarat
Chief Executive Officer, 4NOLOGUE Co.,Ltd
Henry Shelley
General Manager SEA, The Trade Desk
Kredrada Benjaathonsirikul
Strategic Development Director, VGI PCL
Wasit Wattanasap
Head of Nationwide Operations and Support Department, Advanced info service Plc
Attapol Sinchalong
Senior Client Partner, MediaDonuts Thailand (Twitter)
Lerdwasid Thianthong
Brand Strategy, MediaDonuts Thailand (Twitter)
Philip Mostert
Director of Revenue & Commercial Success, True Digital
Duncan Chamberlain
Senior Director of Strategic Accounts for SEA, The Trade Desk
David Sky
Director of Advertising Operations at True Digital
Marco Guida
Chief Revenue Officer, True Digital
Mark Seidenfeld
Android TV Partnerships APAC

Agenda

For additional schedule and session information Please Click.

08.00

Registration

09.00 - 09.30

Welcome Speech

  • Siwat Chawareewong, President of DAAT
09.30 - 10.30

Thailand Digital Advertising Spend 2019: first half actual numbers, full-year forecast, and recent findings

  • Rajsak Asawasupachai, Digital Business Director, IPG Mediabrands and Committee of DAAT
  • Pacharee Permvongusawa, Business Unit Head - Digital, Publicis Media and Committee of DAAT
  • Moderated by Dr.Arpapat Boonrod,  CEO of Kantar Thailand, Insights Division
10.30 - 11.30

What's next in Thailand digital industry?

  • Siwat Chawareewong, CEO of GroupM Thailand and President of DAAT
  • Paruj Daorai,  Managing Director, Digitas Bangkok and Committee of DAAT
  • Narin Yenthanakorn, Chief Operating Officer, I-DAC (Bangkok) and committee of DAAT
  • Moderated by Pongsuk  Hiranprueck
11.30 - 12.30

Power up Thai business with data

  • Dr.Piyabutr Bunaramrueang, Faculty of Law, Chulalongkorn University
  • Jatemerin Jatelaveechote, SVP - Digital Marketing, Design, and Activation, Allianz Ayudhya Assurances PCL.
  • Kredrada Benjaathonsirikul , Strategic Development Director,VGI PCL.
  • Moderated by Vorasit Turongsomboon, Head of Public  Relations, MSLGroup Thailand, A Publicis Groupe Agency
12.30 - 13.30

Luncheon

13.30-14.30

Future of Marketing

  • Chris Jordan, Head of Data and Audiences, Asia and India, Salesforce
  • Suresh Mylavarapu, Regional Channel Lead, SEA, Data Platforms, Google
  • Chak Ming Fai, Head, Solution Consulting, Adobe Southeast Asia
  • Moderated by Vibhu Harnvarakiat, Strategic Planning Group Head, Brilliant&Million
14.30-15.30

Enhance customers experience with marketing automation - Panel discussion

  • Miranda Dimopoulos, Regional CEO ,IAB Southeast Asia & India  Limited
  • Norasit Sitivechvichit, Chief Commercial Officer (CCO), LINE
    Thailand
  • Moderated by Lalit Kanavivatchai, Head of Strategy, Mindshare
    Thailand
15.30-16.30

Winning the Hearts and Minds of Consumers - A radically human-centred approach to digital business transformation

  • Emma Scales, Managing Director APAC, Publicis Sapient
  • Symon Hammacott, Executive Creative Director, Publicis Sapient Japan & SE Asia
16.30-17.00

Unlock opportunity for media with IOT

  • Ekaraj Panjavinin ,Managing Director of Digital Solutions, True Digital Group
17.00-17.30

The Rise of OTT and New Media Trends

  • Philip Mostert, Director of Revenue & Commercial Success, True Digital
  • Duncan Chamberlain, Senior Director of Strategic Accounts for SEA ,The Trade Desk
  • David Sky, Director of Advertising Operations at True Digital
  • Marco Guida, Chief Revenue Officer, True Digital
  • Moderated by Mark Seidenfeld, Android TV Partnerships APAC
18.00 – 20.00

Networking Party

09.00 – 09.30

Welcome Speech

  • Siwat Chawareewong, President of DAAT
09.30 – 10.30 Live from main conference room

Thailand Digital Advertising Spend 2019: first half actual numbers, full-year forecast, and recent findings

  • Rajsak Asawasupachai, Digital Business Director, IPG Mediabrands and Committee of DAAT
  • Pacharee Permvongusawa, Business Unit Head - Digital, Publicis Media and Committee of DAAT
  • Moderated by Dr.Arpapat Boonrod, CEO of Kantar Thailand, Insights Division
10.30 -11.30 Live from main conference room

What's next in Thailand digital industry?

  • Siwat Chawareewong, CEO of GroupM Thailand and President of DAAT
  • Paruj Daorai,  Managing Director, Digitas Bangkok and Committee of DAAT
  • Narin Yenthanakorn, Chief Operating Officer, I-DAC (Bangkok) and committee of DAAT
  • Moderated by Pongsuk  Hiranprueck
11.30 – 12.30

It is passion & perspiration, not technology that gets you great work

  • Anthony Chelvanathan, SVP Executive Creative Director, Leo Burnett Canada
12.30 – 13.30

Luncheon

13.30 -14.30

Good storyboard…enough to make great online film?

  • Asawin Phanichwatana, Executive Creative Director, GREYnJ UNITED
  • Damisa Ongsiriwattana, Co-Founder and Executive Creative Director, SOUR Bangkok
  • Wuthisak Anarnkaporn, Founder and Film Director, Factory01
14.30 -15.30

Flip side your creativity

  • Asawin Rojmethatawee , Creative Agency Partner, Facebook Thailand
  • Jirat Arinrith ,Creative Strategist Global Account and Agency, Facebook Thailand
15.30 - 16.30

Twitter: What Make Brand Worth Talking About?

  • Arvinder Gujral, Managing Director SEA, Twitter
  • Attapol Sinchalong, Senior Client Partner, MediaDonuts Thailand (Twitter)
  • Lerdwasid Thianthong, Brand Strategy, MediaDonuts Thailand (Twitter)​​​​​​​
16.30 – 17.30

When every category is digital… From the word of Cannes Lions juries

  • Surachai Puthikulangkura, CEO & Founder, Illusion, Bangkok
  • Ariyawat Juntaratip,  Executive Creative Director,The Leo Burnett Group Thailand
  • Rojana Chuasakul, Founder & Chief Creative Officer, Storyteller Bangkok
  • Moderated by Jenkanit Rujiramora , Head of Strategic Planning,
    The Leo Burnett Group Thailand
18.00 – 20.00

Networking Party

09.00 - 09.30

Welcome Speech

  • Siwat Chawareewong, President of DAAT
09.30 – 10.30 Live from main conference room

Thailand Digital Advertising Spend 2019: first half actual numbers, full-year forecast, and recent findings

  • Rajsak Asawasupachai, Digital Business Director, IPG Mediabrands and Committee of DAAT
  • Pacharee Permvongusawa, Business Unit Head - Digital, Publicis Media and Committee of DAAT 
  • Moderated by Dr.Arpapat Boonrod, CEO, Kantar Thailand, Insights Division
     
10.30 – 11.30

TikTok: How the 15-second video platform has changed the world and become a destination for your brand

  • Ariya Hongnapagul, Senior Client Partner, MediaDonuts Thailand (TikTok Official Partner)
  • Surayot Aimlaor, Head of Marketing, TikTok Thailand
  • Thanaphon Arphasittinant, Director of Partnerships, Monetization , TikTok Thailand
11.30 – 12.00

The world within and beyond Google and Facebook

  • Gabriel Tan, Chief Product Officer, Nasmedia (Thailand)
12.00-12.30

Discovery: the 3rd pillar of your digital marketing strategy

  • Ran Buck, Global Senior Vice President,Taboola
12.30 – 13.30

Luncheon

13.30 – 14.30

All things Digital

  • Rassarin Arunittiwit, Co-Founder of Brand Buffet
  • Oranuch Lerdsuwankij, Chief Executive Officer & Co-Founder of Techsauce and Co-Founder of  Thumbsup
  • Isriya Paireepairit, Co-founder of Brand Inside
14.30 – 15.00

Content to commerce

  • Rarin Utakapan Punjarungroj, Group CEO, Amarin Printing And Publishing PCL.
  • Jeremaiah Pitakwong, Managing Director–Living and Executive Director–Living, Amarin Printing And Publishing PCL.
  • Natthanathorn Ford , Managing Director-New Media, Amarin Printing And Publishing PCL.
15.00 -15.15

On-line to off-line conversion

  • Thithan Chareonthong, Commercial Lead, Media, The Nielsen Company
15.15 - 15.45

Connected TV

  • Henry Shelley, General Manager SEA, The Trade Desk
15.45 – 16.15

Integrated communication and story telling of content lead by influencer

  • Anuwat Wichiennarat ,Chief Executive Officer, 4NOLOGUE
16.15 – 17.45

Rising Star Pitch

18.00 - 20.00

Networking Party

09.00 – 09.30

Welcome Speech

  • Siwat Chawareewong, President of DAAT
09.30 – 10.30 Live from main conference

Thailand Digital Advertising Spend 2019: first half actual numbers, full-year forecast, and recent findings

  • Rajsak Asawasupachai, Digital Business Director, IPG Mediabrands and Committee of DAAT
  • Pacharee Permvongusawa, Business Unit Head - Digital, Publicis Media and Committee of DAAT
  • Moderated by Dr.Arpapat Boonrod,  CEO, Kantar Thailand, Insights Division
10.30 – 11.30 Live from main conference

What's next in Thailand digital industry?

  • Siwat Chawareewong, CEO of GroupM Thailand and President of DAAT
  • Paruj Daorai, Managing Director, Digitas Bangkok and Committee of DAAT
  • Narin Yenthanakorn, Chief Operating Officer, I-DAC (Bangkok) and committee of DAAT
  • Moderated by Pongsuk  Hiranprueck
11.30-12.00

Next Practice with Spotify

  • Sea Yen Ong, Regional Head of Adsales, Spotify
12.00 -12.30

Laying the Foundation for Connect Advertising Experiences

  • Ng Kok Jong , Ad Cloud Specialist, Adobe Southeast Asia
12.30 -13.30

Luncheon

13.30 -14.30

5G The breakthrough innovation

 

  • Wasit Wattanasap , Head of Nationwide Operations and Support Department , Advanced info service Plc

 

14.30 – 15.30

Future of programmatic

  • Pieter-Jan de Kroon, Managing Partner, MediaDonuts 
  • Salowbon Tuenchitt, Senior Business Development Manager, MediaDonuts Thailand
15.30 – 16.00

SPORTS MARKETING : How to engage consumers through sports in digital age

  • Chaichanok Chidchob, Assistant Director of Marketing and Communication, Buriram United
  • Roaj Putthakhoon, Founder, Mainstand
  • Representative from Plan B Media PCL.
  • Asa Piwkhum, Managing Director, GAO GAME
16.00 – 16.30

Digital is everything

  • Asama Kulvanitchaiyanunt, Ph.D , Data Scientist & Co-Founder, Coraline
16.30 - 17.00

Challenge in applying video recognition and technology into Actionable Insights

  • Parames Prichayangkun, Managing Director, Seen Digital Co., Ltd.
17.00 – 17.30

Predictive engine what is the next best marketing message to send to customer

  • Chaiyapong Lapliengtrakul, CEO of 3DS Interactive
18.00 – 20.00

Networking Party

13:30 – 13:40

Opening

13:40 – 14:15

How to make marketing sexier & 5 Steps to start Data Marketing

14:15 – 14:30

Data Exploration & Utilization

14:30 – 16:15

Workshop: Data Marketing Simulation Game (3 rounds)

16:15 – 16:30

Wrap-up

HIGHLIGHT 2018

Contact us

Address 
Digital Advertising Association (Thailand) 
No. 2, Ground floor, Ploenchit Center, Sukhumvit Road, 
Klongtoey, Bangkok 10110 Thailand

Email 
pr@daat.in.th 
Mobile 
098-283-0626