DAAT Digital Day V - ALL THINGS DIGITAL

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About us

Digital advertising across the world are growing continuously for over 10 years until now. Group of people in advertising, including brand owners are seeing the importance of digital media as one of the main media for marketing to target groups particularly in Thailand.

Group of Digital Media Advertising Companies, recognize the importance of this new media and visibility to future growth. This includes knowledge - creativity, advertisers are able to support the digital advertising is step forward in the future. As well as to provide a digital advertising all agencies and advertisers have the same direction in digital advertising management to benefit the company, industry and consumers.

5th of DAAT Digital Day,
is the force that ignites ideas, inspiration and long-lasting relationships. It's the catalyst that brings the people of an entire digital industry together for 1 day and leaves them energized for the year ahead.

Speaker

Siwat Chawareewong
Chief Executive Officer, GroupM Thailand and President of DAAT

Emma Scales
Managing Director APAC, Publicis Sapient

Symon Hammacott
Executive Creative Director, Publicis Sapient Japan & SE Asia

Anthony Chelvanathan
Senior Vice President, Creative Director, Leo Burnett Canada

Pieter-Jan de Kroon
Managing Partner, MediaDonuts

Chandan Deep
APAC Resellers & Partnership, Twitter

Gabriel Tan
Chief Product Officer, Nasmedia (Thailand)

Ran Buck
Global Senior Vice President, Taboola

Sea Yen Ong
Regional Head of Adsales, Spotify

Isriya Paireepairit
Co-founder of Brand Inside

Rassarin Arunittiwit
Co-Founder of Brand Buffet

Oranuch Lerdsuwankij
Chief Executive Officer & Co-Founder of Techsauce and Co-Founder of Thumbsup

Namthip Ngernyaem
Executive Director of Marketing & Strategy, Amarin Printing And Publishing

Natthanathorn Ford
Managing Director-New Media, Amarin Printing and Publishing PCL

Rarin Utakapan Punjarungroj
Group Chief Executive Officer, Amarin Printing and Publishing PCL

Dr.Piyabutr Bunaramrueang
Faculty of Law, Chulalongkorn University

Dr.Arpapat Boonrod
Chief Executive Officer, Kantar Thailand, Insights Division

Rajsak Asawasupachai
Digital Business Director, IPG Mediabrands and Committee of DAAT

Narin Yenthanakorn
Chief Operating Officer, I-DAC (Thailand) and Committee of DAAT

Chaiyapong Lapliengtrakul
Chief Executive Officer, 3DS Interactive

Asawin Phanichwatana
Executive Creative Director, GREYnJ UNITED

Damisa Ongsiriwattana
Co-Founder and Executive Creative Director, SOUR Bangkok

Surachai Puthikulangkura
Chief Executive Officer &Founder Illusion, Bangkok

Paruj Daorai
Managing Director, Digitas Bangkok and Committee of DAAT

Pacharee Permvongusawa
Business Unit Head - Digital, Publicis Media and Committee of DAAT

Chris Jordan
Head of Data and Audiences, Asia and India, Salesforce

Chak Ming Fai
Head, Solution Consulting, Adobe Southeast Asia

Asama Kulvanitchaiyanunt, Ph.D
Data Scientist & Co-Founder, Coraline

Jatemerin Jatelaveechote
SVP - Digital Marketing, Design and Activation, Allianz Ayudhya Assurances PCL.

Thithan Chareonthong
Commercial Lead, Media, The Nielsen Company

Miranda Dimopoulos
Regional CEO ,IAB Southeast Asia & India Limited

Suresh Mylavarapu
Regional Channel Lead, SEA, Data Platforms, Google

Ariyawat Juntaratip
Executive Creative Director ,The Leo Burnett Group Thailand

Rojana Chuasakul
Founder & Chief Creative Officer, Storyteller Bangkok

Ng Kok Jong
Ad Cloud Specialist, Adobe Southeast Asia

Parames Prichayangkun
Managing Director, Seen Digital Co., Ltd.

Ekaraj Panjavinin
Managing Director of Digital Solutions, True Digital Group

Norasit Sitivechvichit
Chief Commercial Officer (CCO), LINE Thailand

Anuwat Wichiennarat
Chief Executive Officer, 4NOLOGUE Co.,Ltd

Henry Shelley
General Manager SEA, The Trade Desk

Kredrada Benjaathonsirikul
Strategic Development Director, VGI PCL

Wasit Wattanasap
Head of Nationwide Operations and Support Department, Advanced info service Plc

Attapol Sinchalong
Senior Client Partner, MediaDonuts Thailand (Twitter)

Lerdwasid Thianthong
Brand Strategy, MediaDonuts Thailand (Twitter)

Philip Mostert
Director of Revenue & Commercial Success, True Digital

Duncan Chamberlain
Senior Director of Strategic Accounts for SEA, The Trade Desk

David Sky
Director of Advertising Operations at True Digital

Marco Guida
Chief Revenue Officer, True Digital

Mark Seidenfeld
Android TV Partnerships APAC

Asa Piwkhum
Managing Director, GAO GAME

Chaichanok Chidchob
Deputy Director of Marketing & Communication, Buriram United

Roaj Putthakhoon
Founder, Mainstand

Peeranat Jampangern
Sports Host

Asawin Rojmethatawee
Creative Agency Partner, Facebook Thailand

Jirat Arinrith
Creative Strategist Global Account and Agency, Facebook Thailand

Salowbon Tuenchitt
Senior Business Development Manager, MediaDonuts Thailand

Ariya Hongnapagul
Senior Client Partner, MediaDonuts Thailand (TikTok Official Partner)

Surayot Aimlaor
Head of Marketing, TikTok Thailand

Thanaphon Arphasittinant
Director of Partnerships, Monetization, TikTok Thailand

Arm Buddhaphol
Creative Director, Rabbit Digital Group

Jiravat Poppinit
Digital Marketing Manager East Asia, Electrolux Major Appliances APAC

Vibhu Harnvarakiat
Strategic Planning Group Head, Brilliant&Million

Vorasit Turongsomboon
Head of Public Relations, MSLGroup Thailand, A Publicis Groupe Agency

Agenda

For additional schedule and session information Please Click.

MAIN Conference Room

08.00

Registration

09.00 - 09.30

Welcome Speech

Siwat Chawareewong, President of DAAT

09.30 - 10.30

Thailand Digital Advertising Spend 2019: first half actual numbers, full-year forecast, and recent findings

Rajsak Asawasupachai, Digital Business Director, IPG Mediabrands and Committee of DAAT
Pacharee Permvongusawa, Business Unit Head - Digital, Publicis Media and Committee of DAAT
Moderated by Dr.Arpapat Boonrod, CEO of Kantar Thailand, Insights Division

10.30 - 11.30

What's next in Thailand digital industry?

Siwat Chawareewong, CEO of GroupM Thailand and President of DAAT
Paruj Daorai, Managing Director, Digitas Bangkok and Committee of DAAT
Narin Yenthanakorn, Chief Operating Officer, I-DAC (Bangkok) and committee of DAAT
Moderated by Pongsuk Hiranprueck

11.30 - 12.30

Power up Thai business with data

Dr.Piyabutr Bunaramrueang, Faculty of Law, Chulalongkorn University
Jatemerin Jatelaveechote, SVP - Digital Marketing, Design, and Activation, Allianz Ayudhya Assurances PCL.
Kredrada Benjaathonsirikul , Strategic Development Director,VGI PCL.
Moderated by Vorasit Turongsomboon, Head of Public Relations, MSLGroup Thailand, A Publicis Groupe Agency

12.30 - 13.30

Luncheon

13.30-14.30

Future of Marketing

Chris Jordan, Head of Data and Audiences, Asia and India, Salesforce
Suresh Mylavarapu, Regional Channel Lead, SEA, Data Platforms, Google
Chak Ming Fai, Head, Solution Consulting, Adobe Southeast Asia
Moderated by Vibhu Harnvarakiat, Strategic Planning Group Head, Brilliant&Million

14.30-15.30

Enhance customers experience with marketing automation - Panel discussion

Miranda Dimopoulos, Regional CEO ,IAB Southeast Asia & India Limited
Norasit Sitivechvichit, Chief Commercial Officer (CCO), LINE
Thailand
Jiravat Poppinit, Digital Marketing Manager East Asia, Electrolux Major Appliances APAC
Moderated by Lalit Kanavivatchai, Head of Strategy, Mindshare
Thailand

15.30-16.30

Winning the Hearts and Minds of Consumers - A radically human-centred approach to digital business transformation

Emma Scales, Managing Director APAC, Publicis Sapient
Symon Hammacott, Executive Creative Director, Publicis Sapient Japan & SE Asia

16.30-17.00

Data Empower the New Height of Marketing

Ekaraj Panjavinin ,Managing Director of Digital Solutions, True Digital Group

17.00-17.30

The Rise of OTT and New Media Trends

Philip Mostert, Director of Revenue & Commercial Success, True Digital
Duncan Chamberlain, Senior Director of Strategic Accounts for SEA ,The Trade Desk
David Sky, Director of Advertising Operations at True Digital
Marco Guida, Chief Revenue Officer, True Digital
Moderated by Mark Seidenfeld, Android TV Partnerships APAC

18.00 – 20.00

Networking Party

Breakout: Creative Room

09.00 – 09.30

Welcome Speech

Siwat Chawareewong, President of DAAT

09.30 – 10.30 Live from main conference room

Thailand Digital Advertising Spend 2019: first half actual numbers, full-year forecast, and recent findings

Rajsak Asawasupachai, Digital Business Director, IPG Mediabrands and Committee of DAAT
Pacharee Permvongusawa, Business Unit Head - Digital, Publicis Media and Committee of DAAT
Moderated by Dr.Arpapat Boonrod, CEO of Kantar Thailand, Insights Division

10.30 -11.30 Live from main conference room

What's next in Thailand digital industry?

Siwat Chawareewong, CEO of GroupM Thailand and President of DAAT
Paruj Daorai, Managing Director, Digitas Bangkok and Committee of DAAT
Narin Yenthanakorn, Chief Operating Officer, I-DAC (Bangkok) and committee of DAAT
Moderated by Pongsuk Hiranprueck

11.30 – 12.30

It is passion & perspiration, not technology that gets you great work

Anthony Chelvanathan, SVP Executive Creative Director, Leo Burnett Canada

12.30 – 13.30

Luncheon

13.30 -14.30

Good storyboard…enough to make great online film?

Asawin Phanichwatana, Executive Creative Director, GREYnJ UNITED
Damisa Ongsiriwattana, Co-Founder and Executive Creative Director, SOUR Bangkok
Wuthisak Anarnkaporn, Founder and Film Director, Factory01
Moderated by Arm Buddhaphol, Creative Director, Rabbit Digital Group

14.30 -15.30

Flip side your creativity

Asawin Rojmethatawee , Creative Agency Partner, Facebook Thailand
Jirat Arinrith ,Creative Strategist Global Account and Agency, Facebook Thailand

15.30 - 16.30

Twitter: What Make Brand Worth Talking About?

Chandan Deep, APAC Resellers & Partnership, Twitter
Attapol Sinchalong, Senior Client Partner, MediaDonuts Thailand (Twitter)
Lerdwasid Thianthong, Brand Strategy, MediaDonuts Thailand (Twitter)

16.30 – 17.30

When every category is digital… From the word of Cannes Lions juries

Surachai Puthikulangkura, CEO & Founder, Illusion, Bangkok
Ariyawat Juntaratip, Executive Creative Director,The Leo Burnett Group Thailand
Rojana Chuasakul, Founder & Chief Creative Officer, Storyteller Bangkok
Moderated by Jenkanit Rujiramora , Head of Strategic Planning,
The Leo Burnett Group Thailand

18.00 – 20.00

Networking Party

Breakout: Media Room

09.00 - 09.30

Welcome Speech

Siwat Chawareewong, President of DAAT

09.30 – 10.30 Live from main conference room

Thailand Digital Advertising Spend 2019: first half actual numbers, full-year forecast, and recent findings

Rajsak Asawasupachai, Digital Business Director, IPG Mediabrands and Committee of DAAT
Pacharee Permvongusawa, Business Unit Head - Digital, Publicis Media and Committee of DAAT
Moderated by Dr.Arpapat Boonrod, CEO, Kantar Thailand, Insights Division

10.30 – 11.30

TikTok: How the 15-second video platform has changed the world and become a destination for your brand

Ariya Hongnapagul, Senior Client Partner, MediaDonuts Thailand (TikTok Official Partner)
Surayot Aimlaor, Head of Brand Marketing, Southeast Asia, TikTok Thailand
Thanaphon Arphasittinant, Director of Partnerships, Monetization , TikTok Thailand

11.30 – 12.00

The world within and beyond Google and Facebook

Gabriel Tan, Chief Product Officer, Nasmedia (Thailand)

12.00-12.30

Discovery: the 3rd pillar of your digital marketing strategy

Ran Buck, Global Senior Vice President,Taboola

12.30 – 13.30

Luncheon

13.30 – 14.30

All things Digital

Rassarin Arunittiwit, Co-Founder of Brand Buffet
Oranuch Lerdsuwankij, Chief Executive Officer & Co-Founder of Techsauce and Co-Founder of Thumbsup
Isriya Paireepairit, Co-founder of Brand Inside

14.30 – 15.00

Content to commerce

Rarin Utakapan Punjarungroj, Group CEO, Amarin Printing And Publishing PCL.
Namthip Ngernyaem, Executive Director of Marketing & Strategy, Amarin Printing And Publishing
Natthanathorn Ford, Managing Director-New Media, Amarin Printing And Publishing PCL.

15.00 -15.15

On-line to off-line conversion

Thithan Chareonthong, Commercial Lead, Media, The Nielsen Company

15.15 - 15.45

Connected TV

Henry Shelley, General Manager SEA, The Trade Desk

15.45 – 16.15

Integrated communication and story telling of content lead by influencer

Anuwat Wichiennarat ,Chief Executive Officer, 4NOLOGUE

16.15 – 17.45

Rising Star Pitch

18.00 - 20.00

Networking Party

Breakout: Innovation and Technology Room

09.00 – 09.30

Welcome Speech

Siwat Chawareewong, President of DAAT

09.30 – 10.30 Live from main conference

Thailand Digital Advertising Spend 2019: first half actual numbers, full-year forecast, and recent findings

Rajsak Asawasupachai, Digital Business Director, IPG Mediabrands and Committee of DAAT
Pacharee Permvongusawa, Business Unit Head - Digital, Publicis Media and Committee of DAAT
Moderated by Dr.Arpapat Boonrod, CEO, Kantar Thailand, Insights Division

10.30 – 11.30 Live from main conference

What's next in Thailand digital industry?

Siwat Chawareewong, CEO of GroupM Thailand and President of DAAT
Paruj Daorai, Managing Director, Digitas Bangkok and Committee of DAAT
Narin Yenthanakorn, Chief Operating Officer, I-DAC (Bangkok) and committee of DAAT
Moderated by Pongsuk Hiranprueck

11.30-12.00

Next Practice with Spotify

Sea Yen Ong, Regional Head of Adsales, Spotify

12.00 -12.30

Laying the Foundation for Connect Advertising Experiences

Ng Kok Jong , Ad Cloud Specialist, Adobe Southeast Asia

12.30 -13.30

Luncheon

13.30 -14.30

5G The breakthrough innovation

Wasit Wattanasap , Head of Nationwide Operations and Support Department , Advanced info service Plc

14.30 – 15.30

Future of programmatic

Pieter-Jan de Kroon, Managing Partner, MediaDonuts
Salowbon Tuenchitt, Senior Business Development Manager, MediaDonuts Thailand

15.30 – 16.00

SPORTS MARKETING : How to engage consumers through sports in digital age

Asa Piwkhum , Managing Director , GAO GAME
Chaichanok Chidchob, Deputy Director of Marketing & Communication, Buriram United
Roaj Putthakhoon ,Founder , Mainstand
Moderated by Peeranat Jampangern, Sports Host