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About us

Digital advertising across the world are growing continuously for over 10 years until now. Group of people in advertising, including brand owners are seeing the importance of digital media as one of the main media for marketing to target groups particularly in Thailand.

Group of Digital Media Advertising Companies, recognize the importance of this new media and visibility to future growth. This includes knowledge - creativity, advertisers are able to support the digital advertising is step forward in the future. As well as to provide a digital advertising all agencies and advertisers have the same direction in digital advertising management to benefit the company, industry and consumers.

5th of DAAT Digital Day,
is the force that ignites ideas, inspiration and long-lasting relationships. It's the catalyst that brings the people of an entire digital industry together for 1 day and leaves them energized for the year ahead.

Speaker

Mr.Paruj Daorai
President of DAAT
Dominic Barnard
Head of Programmatic APAC, GroupM
Sittipong Sirimaskasem
CEO, Creative Talk
Rawit Hanutsaha
CEO, Srichand
Lalit Kanvivatchai
Head of Strategy, Publicis Media Thailand
Usara Subhongsang
Head of Marketing Communication Tarad.Com Group & Pay Solutions
Titipun Tubthong
ECD, Brilliant & Million
Anongnart Patarawuttipong
Strategic Planner, Glow Story
Arm Buddhaphol
Creative Director, Rabbit's Tale
Ms.Rujiraj Udayasen
Agency Partner, Meta Thailand
Mr.Thanaroj Taengkhem
Agency Solutions Manager, Meta Thailand
Dr.Supachai Parchariyanon
CEO and Co-founder, RISE
Sitthinunt Pholvisutsak
Owner of Content Shifu
Sarun Chinsuvapala
Head of Marketing , Purple Ventures Co., Ltd. (Robinhood)
Nuttapon Muangtum
Founder of การตลาดวันละตอน (Page : Everydaymarketing)
Sam Tanskul
Head of Innovation at Krungsri Consumer , Krungsri
Rungsun Promprasith
CEO , QueQ
Suthawal Prasongdee
Head of Business Development , LINE MAN Wongnai
Anan Teerabruranapong (Moderator)
Vice Executive Data & Innovation Director , Data First and Vice President of DAAT
Kritsana Ngarmsom
Head of Business ,The 1 , Central Group
Lyu Ke
Device Ecosystem Development & Operations Thailand Director , Huawei
Napat Ratanapintha
Head of Huawei Ads Thailand.
Kanokporn Prachayaset
Chief Commercial Officer and Country Manager of WeTV Thailand, Tencent (Thailand)
Kengkat Tanhasaitong
SAVP Online Commercial, One31
Sunil Naryani
Chief Product Officer ,Dentsu International - APAC
Mr. Rajsak Asawasupachai
Managing Director – IPG Mediabrands Digital / Matterkind and committee of DAAT
Ms. Pacharee Permvongusawa
General Manager - Publicis Media and committee of DAAT
Mr. Chanchai Pongsanan
Head of Performance Marketing & Head of Digital Investment, Dentsu and Committee of DAAT
Supalurk Tangcharoensiri
Managing Director, Reprise Digital
Sorada Sonprasit (Moderator)
CEO, Publicis Groupe, Thailand and committee of DAAT
Kasidis satangmongkol
Founder of DataRockie
Oranuch Lerdsuwankij
Co-founder Techsauce
Sutirapan Sakkawatra
Chief Marketing Officer, SCBX
Chanaya Lauhabandhu (Moderator)
Co-Founder and Client Service Director, 3DS Interactive Co.,Ltd.
Dr.Chakrapol Chandavimol
General Manager , Nanyang Marketing
Park Wannasiri
Chief Creative Officer , Wunderman Thompson
Woraphot Tharasiriskul
CTO, J Ventures
Polpat Songthamjitti
Lead Branding & Marketing, WIRTUAL
Marut Chumkuntod
CEO, Veraverse
Warachaya Urupongsa (Moderator)
Chief Digital Officer, MCFIVA (Thailand)
Sorawut Artamaprasongsa
Head of Product , Xaxis Thailand
Charinya Yimsong
Director Investment , Mindshare Thailand
Nattasate Trithipcharoenchai
CEO & Co-Founder at Brandverse
Jittipong Loespradit
Founder, Martech Thailand
Chaiyapong Lapliengtrakul
CEO, PAM Marketing Automation
Eakchai Parichatikanon (Moderator)
CEO, Winter Egency and Comittee of DAAT
Albany Woo
Chief Data and Analytics Officer, Asia Pacific Initiative
Nongnoot Poungpong (Moderator)
Head of Brand Strategy/CX/Innovation, Qualitative ,Kantar Insight
Prab Laoharoajanphan
Communication Director For Mr. Chadchart Sittipunt’s Bangkok gubernatorial election campaign
Panipak Siriratanachaikul
Senior Brand Manager, Dove
Patt Nitikarn
SVP, Strategy, Edelman
Mindy Sarika
Director, Accounts - Southeast Asia, The Trade Desk
Dave Yang
Regional Head of Brand Engagement, GrabAds
Manish Wali
Head Of Inside Sales, APAC, Adjust
Yusuke Miyabe
Deputy General Manager Global Business Transformation Division & Asia DX Strategy Division , Hakuhodo International
Ben Chavengsaksongkram
Director of Programmatic - Omnicom Media Group Thailand
Nont Ratthaphong
Business Development Director – Thailand, The Trade Desk
Michihiko Suganuma
Executive Officer, Head of Global Business Group at D.A.Consortium General Manager, Asia DX Strategy Division , Hakuhodo International
Nat Klinmalee (Farose)
Farose & Farose Podcast Channel
Sunard Thanasanaksorn (Moderator)
CEO, Rabbit's Tale
Thasorn Boonyanate
Chief Creative Office , BBDO Bangkok
Thanasorn Janekankit
Chief Creative Officer, CJ WORX
Jaroonrat Mekhaphu-ti
Senior Advertising Solutions Manager, True Digital Group
Natathan Saengchai
Podcast Station Director, Salmon Podcast (Untitled Case)
Methavajee Sarakune
CEO, Inside the Sandbox
Pongpiti Phasukyud (Moderator)
Founder of Ad Addict
Andy Fergusson
Executive Creative Director, Leo Burnett Australia

Agenda

For additional schedule and session information Please Click.

09.00 - 09.30

Welcome Speech

  • Mr.Paruj Daorai, President of DAAT
09.30 - 10.30

Thailand Digital Advertising spend 2022: first half actual numbers, full-year forecast, and recent findings

  • Mr. Rajsak Asawasupachai, Managing Director – IPG Mediabrands Digital / Matterkind and committee of DAAT
  • Ms. Pacharee Permvongusawa,  General Manager - Publicis Media and committee of DAAT
  • Mr.Chanchai Pongsanan, Head of Performance Marketing & Head of Digital Investment, Dentsu and Committee of DAAT
  • Nongnoot Poungpong (Moderator),  Head of Brand Strategy/CX/Innovation, Qualitative ,Kantar Insight
10.30 - 11.30

Thailand’s latest digital trends

  • Anan Teerabruranapong, Vice Executive Data & Innovation Director , Data First and Vice President of DAAT
  • Paruj Daorai, CEO, Publicis Groupe, Thailand and Presiden of DAAT
  • Supalurk Tangcharoensiri, Managing Director, Reprise Digital
  • Sorada Sonprasit (Moderator), CEO, Publicis Groupe, Thailand and committee of DAAT
11.30-12.00

Indusry Goes Green

  • Dominic Barnard, Head of Programmatic APAC, GroupM
12.00-12.30

Measure the Unmeasurable

  • Sittipong Sirimaskasem, CEO, Creative Talk
12.30 - 13.30

Luncheon

13.30-14.00

Effectiveness in the Real Business

  • Rawit Hanutsaha, CEO, Srichand
14.00-14.30

Zero- Wasted Planning (Precision-targeting)

  • Lalit Kanvivatchai, Head of Strategy, Publicis Media Thailand
14.30 - 15.30

Data and platform in next digital era

  • Kasidis satangmongkol, Founder of DataRockie
  • Oranuch Lerdsuwankij, Co-founder Techsauce
  • Sutirapan Sakkawatra, Chief Marketing Officer, SCBX
  • Chanaya Lauhabandhu (Moderator), Co-Founder and Client Service Director, 3DS Interactive Co.,Ltd.
15.30 - 16.15

Because The Future of Marketing Matters

  • Mindy Sarika, Director, Accounts - Southeast Asia, The Trade Desk
  • Jaroonrat Mekhaphu-ti, Senior Advertising Solutions Manager, True Digital Group
  • Ben Chavengsaksongkram, Director of Programmatic - Omnicom Media Group Thailand
  • Nont Ratthaphong (moderator), Business Development Director – Thailand, The Trade Desk
16.15-17.00

Digital Disruption with E-commerce Enabler

  • Usara Subhongsang, Head of Marketing Communication Tarad.Com Group & Pay Solutions
17.00 - 17.30

The Underdog Creativity

  • Dr.Chakrapol Chandavimol, General Manager , Nanyang Marketing
09.00 - 09.30

Welcome Speech

  • Paruj Daorai,  President of DAAT
09.30 - 10.30

Thailand Digital Advertising spend 2022: first half actual numbers, full-year forecast, and recent findings Live from main conference room

  • Rajsak Asawasupachai, Managing Director – IPG Mediabrands Digital / Matterkind and committee of DAAT
  • Pacharee Permvongusawa, General Manager - Publicis Media and committee of DAAT
  • Chanchai Pongsanan, Head of Performance Marketing & Head of Digital Investment, Dentsu
  • Nongnoot Poungpong (Moderator), Head of Brand Strategy/CX/Innovation, Qualitative ,Kantar Insight
10.30 - 11.30

Idea that wins the heart of capital

  • Prab Laoharoajanphan, Communication Director For Mr. Chadchart Sittipunt’s Bangkok gubernatorial election campaign
11.30 -12.00

"How an idea became Grand Prix winner at Cannes Lions 2022” The story of One House (to safe many).

  • Andy Fergusson, Executive Creative Director, Leo Burnett Australia.
12.00 - 13.30

Luncheon

13.30 - 14.00

Creative Collaboration of Brand & Consumer with NFT

  • Titipun Tubthong, ECD, Brilliant & Million
14.00-15.00

Idea that creates engagement of community

  • Nat Klinmalee (Farose), Farose & Farose Podcast Channel
  • Natathan Saengchai, Podcast Station Director, Salmon Podcast (Untitled Case)
  • Sunard Thanasanaksorn (Moderator), CEO, Rabbit's Tale
15.00-15.30

Best of Adman 2021 "วิชาชีวิต"

  • Methavajee Sarakune, CEO, Inside the Sandbox
15.30-16.30

Idea behind effective campaign 2022

  • Dove #LetHerGrow
    Panipak Siriratanachaikul, Senior Brand Manager, Dove
    Patt Nitikarn, SVP, Strategy, Edelman

  • ห่านคู่ จดหมายถึงคนธรรมดา
    Anongnart Patarawuttipong, Strategic Planner, Glow Story
  • Five Star : Quality Time, Again
    Arm Buddhaphol, Creative Director, Rabbit's Tale
16.30 – 17.30

“Effect ถีบ or Effect ตีบ” อยากรู้ต้องมาดูเอง

  • Park Wannasiri, Chief Creative Officer , Wunderman Thompson
  • Thasorn Boonyanate, Chief Creative Office , BBDO Bangkok
  • Thanasorn Janekankit, Chief Creative Officer , CJ WORX
  • Pongpiti Phasukyud (Moderator), Founder of Ad Addict
09.00 - 09.30

Welcome Speech

  • Paruj Daorai,  President of DAAT
09.30 - 10.30

Thailand Digital Advertising spend 2022: first half actual numbers, full-year forecast, and recent findings Live from main conference room

  • Rajsak Asawasupachai,  Managing Director – IPG Mediabrands Digital / Matterkind and committee of DAAT
  • Pacharee Permvongusawa,  General Manager - Publicis Media and committee of DAAT
  • Chanchai Pongsanan,  Head of Performance Marketing & Head of Digital Investment, Dentsu
  • Nongnoot Poungpong (Moderator),  Head of Brand Strategy/CX/Innovation, Qualitative ,Kantar Insight
10.30 - 11.00

Unlocking the power of data into sales

  • Kritsana Ngarmsom , Head of Business ,The 1 , Central Group
11.00 - 11.45

Grow with Mobile Ecosystem, Engage the right audience at the right moment

  • Lyu Ke, Device Ecosystem Development & Operations Thailand Director , Huawei
  • Napat Ratanapintha, Head of Huawei Ads Thailand.
11.45- 12.30

Enhance Marketing Effectiveness with Technology

  • Jittipong Loespradit, Founder, Martech Thailand
  • Chaiyapong Lapliengtrakul, CEO, PAM Marketing Automation
  • Eakchai Parichatikanon (Moderator), CEO, Winter Egency and Comittee of DAAT
12.30 - 13.30

Luncheon

13.30 - 14.45

The future of OTT advertising

  • Kanokporn Prachayaset, Chief Commercial Officer and Country Manager of WeTV Thailand, Tencent (Thailand)
  • Nont Ratthaphong, Business Development Director – Thailand, The Trade Desk
  • Kengkat Tanhasaitong, SAVP Online Commercial, One31
14.45 - 15.30

How to do marketing in Cookie-less World?

  • Sunil Naryani, Chief Product Officer ,Dentsu International - APAC
15.30 - 16.00

SuperApp Advertising

  • Dave Yang, Regional Head of Brand Engagement, GrabAds
16.00 - 16.30

2022 Mobile App Market Insights & How To Accelerate Success with CTV marketing

  • Manish Wali, Head Of Inside Sales, APAC, Adjust
16.30 – 17.00

FUTURECASTER: AN AUDIENCE-FIRST LENS TO MEDIA INNOVATION

  • Albany Woo, Chief Data and Analytics Officer, Asia Pacific Initiative
17.00 -17.30

DX : Transform your business into the next level

  • Yusuke Miyabe, Deputy General Manager Global Business Transformation Division & Asia DX Strategy Division , Hakuhodo International
  • Michihiko Suganuma, Executive Officer, Head of Global Business Group at D.A.Consortium General Manager, Asia DX Strategy Division , Hakuhodo International
09.00 - 09.30

Welcome Speech

  • Paruj Daorai,  President of DAAT
09.30 - 10.30

Thailand Digital Advertising spend 2022: first half actual numbers, full-year forecast, and recent findings Live from main conference room

  • Rajsak Asawasupachai, Managing Director – IPG Mediabrands Digital / Matterkind and committee of DAAT
  • Pacharee Permvongusawa, General Manager - Publicis Media and committee of DAAT
  • Chanchai Pongsanan, Head of Performance Marketing & Head of Digital Investment, Dentsu
  • Nongnoot Poungpong (Moderator), Head of Brand Strategy/CX/Innovation, Qualitative ,Kantar Insight
10.30 - 11.30

Panel discussion : Re-imagining Brands in the Web 3 Era

  • Woraphot Tharasiriskul, CTO, J Ventures
  • Polpat Songthamjitti, Lead Branding & Marketing, WIRTUAL
  • Marut Chumkuntod, CEO, Veraverse
  • Warachaya Urupongsa (Moderator), Chief Digital Officer, MCFIVA (Thailand)
11.30-12.15

Meta Meets the Future : Stepping into the metaverse

  • Ms.Rujiraj Udayasen, Agency Partner, Meta Thailand
  • Mr.Thanaroj Taengkhem, Agency Solutions Manager, Meta Thailand
12.30 - 13.30

Luncheon

13.00-13.30

Enhancing Omnichanel Opportunities through addressability

  • Sorawut Artamaprasongsa, Head of Product , Xaxis Thailand
  • Charinya Yimsong, Director Investment , Mindshare Thailand
14.00 - 14.30

How to reach premium consumer segment with data.

  • Sarun Chinsuvapala, Head of Marketing , Purple Ventures Co., Ltd. (Robinhood)
14.30 - 15.00

Future of MarTech

  • Sitthinunt Pholvisutsak, Owner of Content Shifu
15.00 - 15.30

How to ignite marketing success through Corporate Innovation

  • Dr.Supachai Parchariyanon, CEO and Co-founder, RISE
15.30 - 16.30

Metaverse for Marketing

  • Nattasate Trithipcharoenchai, CEO & Co-Founder at Brandverse
16.30 – 17.30

Personalization in Super Apps Business

  • Sarun Chinsuvapala, Head of Marketing , Purple Ventures Co., Ltd. (Robinhood)
  • Nuttapon Muangtum, Founder of การตลาดวันละตอน (Page : Everydaymarketing)
  • Sam Tanskul, Head of Innovation at Krungsri Consumer , Krungsri
  • Rungsun Promprasith, CEO , QueQ
  • Suthawal Prasongdee, Head of Business Development , LINE MAN Wongnai
  • Anan Teerabruranapong (Moderator), Vice Executive Data & Innovation Director , Data First and Vice President of DAAT
13:30 – 13:40

Opening

13:40 – 14:15

How to make marketing sexier & 5 Steps to start Data Marketing

14:15 – 14:30

Data Exploration & Utilization

14:30 – 16:15

Workshop: Data Marketing Simulation Game (3 rounds)

16:15 – 16:30

Wrap-up

HIGHLIGHT 2018

Contact us

Address 
Digital Advertising Association (Thailand) 
No. 2, Ground floor, Ploenchit Center, Sukhumvit Road, 
Klongtoey, Bangkok 10110 Thailand

Email 
pr@daat.in.th 
Mobile 
098-283-0626